.2024 has been actually an inconsistent year for adtech funding.U.S.-focused adtech startups, when adapted to getting billions in equity capital every year, have increased nearly $360 million so far this year, placing it on the right track to be the industryu00e2 $ s slowest year in over a many years, per Crunchbase data. That downturn is because of market concentration, enhanced regulatory tensions, as well as financial uncertainties.ADWEEK talked to five VCs that remain to buy adtech firms, in spite of these obstacles, concerning what they are searching for and also what they steer clear of. Maybe unsurprisingly, these financiers are actually targeting opportunities in privacy-focused technologies as well as industry-specific locations such as hooked up television.