.New Delhi: Boldfit, a direct-to-consumer (D2C) health and fitness brand has actually onboarded Indian cricketer KL Rahul as a label ambassador and also an investor in the firm, it provided ETRetail.Without making known the exact portion of concern the cricketer has actually taken, the company mentioned it is a significant and also key investment.This cooperation intends to utilize KL’s tremendous level of popularity, specifically amongst youth as well as fitness fanatics, to increase Boldfit’s dip untapped markets and also demographics around India.Sharing about the company’s development strategies, Pallav Bihani, owner and also CEO of the business stated, “We are actually going all-in on extending our activewear and also footwear groups, which are actually readied to redefine the physical fitness market. These portions are our potential growth engines.” Presently, exercise and yoga exercise extras steer the majority of Boldfit’s sales, Bihani shared.In the 2022-23, the D2C brand name obtained a revenue of Rs 73 crore. With tactical campaigns and this relationship, the label targets to reach out to an earnings of Rs 500 crore through FY26.
Founded in 2018, it presently provides over 1 crore customers each year as well as targets to extend this scope to 5 crore with this relationship. Additionally, it is actually enhancing its source establishment infrastructure to make sure fast delivery and also consistent item availability.Looking forward, the D2C start-up expects a surge in on the web visitor traffic, social media engagement, and greater sales around our crown jewel categories. Posted On Aug 1, 2024 at 10:46 PM IST.
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