.Rep imageBeauty and also personal treatment firm Honasa Individual– the moms and dad facility of Mamaearth– is ceasing its ayurvedic beauty label Ayuga.In a profits presentation on Friday, Honasa Buyer said it can not create a product-market fit as well as started sunsetting the label from June this year.Following the discontinuation of Ayuga, Honasa Customer will definitely have 6 labels in its own portfolio– Mamaearth, its biggest label, The Derma Co, Aqualogica, Dr Sheth’s, BBlunt, and also Staze, under which the firm sells colour cosmetics products.Honasa Buyer disclosed a 19% year-on-year rise in operating income for the April-June time period to Rs 554 crore, while internet revenue increased 62% on year to Rs 40 crore.In the discussion, Honasa mentioned Ayuga was released to present ayurvedic beauty products in present day formats for Indian millennials back in December 2021. The brand name was revamped two years later, based upon customer comments, it added.However, the brand name fell short to obtain any kind of grip despite the changes. Ayuga was actually an online only brand.Other new-age companies in the ayurveda-focused elegance as well as private care room consist of Height XV Allies and Fireplace Ventures-backed Nathabit, Clairvoyance Ventures-backed The Ayurveda Company, and also Tip Ventures-backed Kapiva.Nathabit has apparently intercrossed an annualised income rate of Rs one hundred crore in FY24, while Kapiva reported Rs 114 crore in operating revenue in FY23.
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